The laptop world is a crowded marketplace, so you have to do something to stand apart. And Asus have decided to start by looking really, really good.
The new Asus ZenBook Pro UX501 draws you in with the iconic spun-meta finish, with gentle whorls designed to echo the spirit of Zen, and completes the look with diamond-cut highlights and brushed-metal surfaces.
And that quality continues with the specs - the priciest version of the ZenBook Pro sports a 15.6 inch 4K screen - that's 3840 x 2160 million pixels, which will make whatever you're using the laptop for look absolutely stunning. Viewing angles are superb and you'll find colours both rich and deep. Inside, there's a blazingly fast Intel i7 chip with 16 gigs of RAM and a hype-fast graphics card which will even push the latest games to their limit. You can get an internal SSD up to 512 gigs and there are plenty of ports to play around with.
There are 3 USB 3.0 ports and a Thunderbolt option for those who really need speed on their side, as well as a six hour battery life - which is very impressive when you consider how many pixels this powerhouse is pushing. From the name to the look, it's pretty clear that Asus is taking aim at the MacBook Pro and the specs are certainly competitive but it's less obvious if it would be enough to tear users away from their Apple ecosystem.
The Asus ZenBook Pro is available in the US now, with the top specced version retailing for $1799.