The youth homeless charity Depaul is cleverly auctioning off its spot in line in front of the Apple store in London ahead of the launch of the iPhone 6.
Depaul UK managed to get a spot “near the front of the queue” outside the Apple store on Regent Street. The charity has launched an auction for the place in line on eBay. “All proceeds will help young people forced to sleep on the streets,” according to the cardboard sign that the person tasked with keeping the place in line is holding says.
Director of Fundraising and Development at Depaul, Joe Howes, told The Independent that they were inspired by the huge queues seen for the launch of the iPhone 5s last year. Die-hard Apple fans camped out overnight, yet “there are hundreds of young people that sleep out every single night,” he said.
The winner of the auction will assume the place in line at 7:30 tomorrow morning. The auction will finish at 7am. The highest bid currently stands at £107. The winner of the auction will also get a Depaul UK t-shirt.