Snapchat users like to stay entertained, it seems. According to the company, users watch an average of 10 billion videos on Snapchat every day.
The service has seen significant growth in this regard in the last few months. Back in February, a Bloomberg report stated that users watch 8 billion videos a day.
It's difficult to compare how Snapchat fares against similar services. Facebook's last statement from 2015 said that 8 billion videos are watched on the platform. Meanwhile, YouTube stays ambiguous, only revealing that it gets "billions of views" every day.
With its short and snappy nature, it's not all that surprising that so many videos are watched every day. Snapchat continues to bolster its video features, having recently added the occasional live coverage of events.