HTC to quit low-end smartphone market

News

HTC to quit low-end smartphone market

HTC is to exit the low-end smartphone market in 2017, as revealed in a report from Digital Trends on HTC’s fourth-quarter earnings call.

Describing the low-end smartphone market as ‘ultra-competitive’, HTC CFO Chia-Lin Chang stated that HTC will drop low-cost devices from the company’s 2017 lineup and will replace the devices with six to seven high-end models.

HTC recorded an operating loss of $177 million during the final quarter of 2017, which is a slight improvement on the company’s $133 million loss for the third-quarter of 2016.

During the call HTC also revealed its intentions to release a mobile VR headset by the end of this year.



HTC to quit low-end smartphone market on ClickOnline.com
About this author

james@bottletopmedia.com
Writer
Recent Articles by this author
28 June, 2017
Apple is looking to hire a human personal assistant for the company’s intelligent...
28 June, 2017
Diablo III has finally added its latest character class, the much-requested Necromancer,...
27 June, 2017
Nintendo yesterday announced the company’s latest mini remake of a classic...
27 June, 2017
The public beta for the eagerly awaited iOS 11 update is now live and available to...