In recent years, when a flagship phone was announced, a mini version would follow soon after. Those days, for HTC at least, are officially over.
HTC’s Jack Tong confirmed that the company has killed off its mini range of phones. He revealed that it’s because the market is moving in the other direction.
Speaking at the Taiwan launch of the One M9 Plus, he said, “Overall the industry is moving towards new phones over 5 inches in size and our product roadmap is close to that of the industry.”
HTC launched the One M9 Plus, which is a larger version of the One M9 with a better screen resolution. It’s only on sale in Asian markets and HTC says that there are no plans for a US or UK release.
The HTC One Mini 2 was released last summer and could be HTC’s last mini phone. Tong said there will be no mini launch in 2015. If you want to see smaller smartphones make a return, you better hope that people stop living by the mantra that bigger is better.