The app, apparently called Bolt, appeared on a banner ad inside the current Instagram for Android app. The “one tap photo messaging” app was advertised as being a free download, though the link didn’t actually go anywhere. Unsurprisingly, the ad disappeared shortly afterwards.
If Bolt is a real app, it wouldn’t be the first time that Facebook, which now owns Instagram, has shown its hand early. Its recent iOS app Slingshot actually leaking onto the App Store before the social network officially announced it.
Instagram and Facebook are yet to comment on the sudden appearance and disappearance of the Bolt ad. Those looking for an alternative to Snapchat should keep their eyes peeled. We will keep you posted.