Somehow (i.e. deal terms remain undisclosed) Google has bought out Songza. The latter is a smart app which uses similarly bright algorithms to play factors such as mood, weather, date, time, activity, favourite tracks etc. against one another to find the perfect music for you. I.e. it may provide users with music for waking up happy, singing in the shower, or working out if used in the morning.
Google has announced plans to integrate Songza with its Play Music service and also intimate that the app might find a home among another little known Google service called YouTube.
In a statement, Google said,
"Exciting news today - we're thrilled to welcome Songza to Google… They've built a great service which uses contextual expert-curated playlists to give you the right music at the right time. We aren't planning any immediate changes to Songza, so it will continue to work like usual for existing users. Over the coming months, we'll explore ways to bring what you love about Songza to Google Play Music. We'll also look for opportunities to bring their great work to the music experience on YouTube and other Google products."
Other. Google. Products.
Soon enough that’ll mean your soul!
A Songza spokesperson echoed this sentiment, stating the current plan is to make their app “faster, smarter, and even more fun to use.”
Last month Apple famously forked over three billion dollars to acquire Beats. Google may be just following suit here. But you can bet your bottom (dollar or otherwise) they didn’t part with a cool $3b for the privilege. Latest reports suggest the deal was worth more than $39 million.