Last week, Carphone Warehouse announced that they would be bringing their own mobile network to Ireland. And now Setanta wants a bit of that action.
Yes Setanta Sports. The Irish Times reports that the broadcaster will be working with the 3 Ireland network to establish a mobile virtual network. That's basically using 3's network to bring services to their own clients under a new brand.
Setanta could be looking to offer a full suite of services, including TV, mobile and broadband, as well as access to their Go streaming software and app.
3 has already been confirmed to be working with Carphone Warehouse to set up another MVN and rumours suggest UPC will be offering mobile services through the same set up in 2015.
Expect more news on Setanta mobile soon, with a launch potentially planned for 2014.