That said it may not.
Recode.net are simply reporting that Apple executives have discussed charging this amount. The finalised pricing for Apple’s wearable tech is not expected to be announced on September 9th. So take from that what you will.
Though it’s not officially confirmed yet (roll on September 9th) the iWatch is expected to begin shipping in 2015. And while the higher end model may retail for four hundred, lower end alternatives should be available for a reduced price-point.
When/If the iWatch is announced, it will mark Apple’s first foray into a new device market since the release of the iPad back in 2010.