Lionel Messi becomes Iron Man in new Samsung ad


Lionel Messi becomes Iron Man in new Samsung ad

Lionel Messi is seemingly capable of anything on or off the field. In Samsung’s latest promotional video, with the help of the Galaxy S6, he takes down Ultron’s bots as part of a 360° interactive video.

Of course, in true Avengers spirit, he doesn’t do it alone. Messi has the assistance of Eddie Lacy, John John Florence, Fabian Cancellara and two lucky super fans. They take on the ‘Battle for Avengers Tower’ experience.

The full experience is limited to The Oculus Store with the Samsung Galaxy S6 and the Gear VR Headset. For some of us, living through these sports stars and fans is the closest we’ll get to seeing ourselves in the Iron Man suit or wrecking bots as the Hulk.

Those who have seen Avengers: Age of Ultron will be able to recognise the setting and action that unfolds. It’s not a carbon copy, but it looks like an enjoyable experience, especially if you get to act it out alongside sporting legends.

The first part of the video provides a little more backstory to the promotional campaign and introduces the various members of the group.

Lionel Messi becomes Iron Man in new Samsung ad on
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