Microsoft-branded Lumia 535 targets the budget-conscious customer


Microsoft-branded Lumia 535 targets the budget-conscious customer

Microsoft is targeting the budget-friendly smartphone market with the Lumia 535, the first Lumia device that doesn’t feature the Nokia name.

The Microsoft Lumia 535 features a 5-inch qHD display (960 x 540), a 1.2GHz quad-core processor, and 1GB of RAM. It sports a 5 megapixel camera on the front and rear, which is good news for selfie fans. There is 8GB of internal storage, and this can be expanded by up to 128GB using a microSD card.

Naturally, the Lumia 535 will utilise Microsoft’s Windows 8.1 operating system, including the most recent Lumia Denim update. To further tie people into the Windows and Microsoft ecosystem, the company will bundle services such as Skype and OneNote.

Microsoft completed its acquisition of Nokia’s phone business in April. It released two Lumia devices, the 830 and 735, using the Nokia brandname. As of this month, Microsoft decided to phase out the Nokia brand and future Lumia models will be branded with the name and logo of Microsoft. The Lumia name will continue to be used, acting as a point of familiarity for fans of Nokia or Lumia devices.

Microsoft said that the device will on sale in China, Hong Kong and Bangladesh this month, with “other countries to follow.” The Microsoft Lumia is expected to cost approximately €110.

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