Microsoft is reportedly considering allowing Android apps to run on its Windows Phone devices.
A former employee told The Information that the company is discussing this plan, which would certainly bolster the number and quality of apps on Windows Phone handsets. It would also open up Windows Phone devices as a real alternative for Android users. They could make the leap without losing out on their favourite apps.
Microsoft’s Windows Phone devices have struggled to gain traction with most users flocking to iOS and Android instead. Their app stores offer more choice, which is a very real consideration when picking a handset.
On the flip side, if Android apps do work on Windows Phone devices, there may be less incentive for developers to specifically make apps for Windows Phone. So, the Windows Phone Store could lose out, but Windows Phone devices as a whole may benefit from this plan.