Dutch startup company Framatic is aiming to revolutionize the way we share images with older family members with a no-nonsense digital frame that family members can update remotely, sharing their latest images with ease and even adding comments for their loved ones.
Although the digital photo frame idea is an old one, and arguably one that's well past its sell by date, by making things as easy as possible for older or less tech savvy family members to view the latest snaps of their grandkits and distant family members, the company could well be onto something big.
Far simpler, and less expensive, than a tablet solution like an iPad, Framatic's frame will run on a heavily stripped down version of Android that does away with complicated settings and preference menus, and instead focuses on displaying images in an easy to use manner.
Company co-founder Thijs Suijten explains the rationale behind the project:
My mother-in-law was not on social media and was missing out on all the family photos I shared online. I tried getting her on Facebook, gave her an iPad and shared photos with Dropbox, but this didn’t work out, she just wanted something simple.
So we’ve created a device that’s very easy to use and has no complex settings. Family members manage the device remotely from a website, there they can invite brothers and sisters and connect their Facebook or Instagram account to automatically share photos ánd videos from social media and instantly beam them into their parents living room.
The project is one that could see expansion in the future, with the device coming with a camera and speakers as standard, which opens up the potential for video calling and instant communications, but Suijten is all too aware that even with this modest future proofing, the Framatic idea isn't one that'll be around forever, saying:
This is not a product that will last 15 to 20 years. What we do know is that the aging population is only getting bigger in the next 10 years, so we’re confident there is a market for Famatic in the coming years. The costs for healthcare continue to increase and more elderly have to stay at home longer. We plan to add features skewed towards keeping families connected.
If you're interested in the device, you can check out its Kickstarter page and pledge your support. The campaign is currently just over half way to reaching its goals, with 18 days to go,