American band OK Go hit it big back in 2006 with their music video for Here It Goes Again. That track managed more than 50 million views on YouTube and now they're back with a new viral sensation for song Upside Down & Inside Out.
This time they've gone all out by taking their video into space... or at least high enough so that the laws of gravity don't apply. It's pretty amazing stuff.
Wow! Imagine have to choreograph all of this while the rules of gravity are being rewritten, and knowing that you only have a limited amount of time to do it in AND that the freefalling motion required from the plane will give you alternating waves of zero g in different directions.
The paint is definitely the best bit - we wonder who had to clean the plane afterwards - and the wonderfully home made air of the entire video, very much like something Gondry would make.