Despite the fact that the company laid off staff in its FuelBand department late last week, Nike has announced that it's still got big plans for the wearable technology. in a statement to website re/code, a Nike representative said:
heNike+ FuelBand SEremains an important part of our business.We will continue to improve the Nike+ FuelBand App, launch new METALUXE colors, and we will sell and support the Nike+ FuelBand SE for the foreseeable future.
The addition of new colours can definitely be seen as a positive sign, at least in the short term, but whether or not the company is planning on continuing with the line beyond the current range remains to be seen, and its comments were curiously non-committal on that front.
With the device struggling to capture the imagination of the public, and some issues in terms of platform support, it's possible that the company will instead opt to go a software only route, leaving the hardware side of things to the likes of Sony and Apple, the latter of which is expected to launch its first wearable technology later this year with the much-rumoured iWatch.