While its the most high end handsets which get the lion's share of the attention, there's plenty of room in the market for variety - especially in the competitive budget phone arena.
And Nokia has been a major player in the sphere for years, a trend that's set to continue as Microsoft takes over the brand. They've just detailed the upcoming launch of the Nokia 215, which promises to be the most affordable smartphone released to date. And with a price tag of just $29, that sounds very cheap indeed.
For that price, you get access to apps like Facebook, Twitter and Opera Mini, as well as specs including a 2.4 inch screen, 0.3 megapixel camera, torch and music/radio player. It's obviously not going to compete with the best of the best but it's primarily intended for emerging markets, to help spread the joy of smartphonery around the globe. And the best news of all is that it's claimed to last for 29 days on standby.
The Nokia 215 will be available in the Middle East, Africa, Asia and Europe in the first quarter of 2015.