Google’s new YouTube app
has hit iTunes promising a variety of improvements to the pre-installed app that previously came on iOS devices. The free app should be able to play far more videos on devices as it is ad supported. Previously, certain copyright videos were unavailable as content producers, such as music video providers, did not want their content to be shown if there was no way to be paid.
YouTube’s global director of platform partnerships, Francisco Varel, said that YouTube will now be a better experience for iPhone users. Varel added, “We will now have content parity on all our mobile platforms.” The app is currently tailored for iPhone users, but can be used on iPad. However, an app specifically tailored for the iPad is in the works and should be released in the coming months.
This release comes shortly before Apple unveils iOS 6, which will not feature a pre-installed YouTube app. Google responded to the news initially by saying, “We are working with Apple to ensure we have the best possible YouTube experience for iOS users.” The new app looks like a positive step for Google, YouTube viewers, and video content producers.