Olympic Games bans GIFs - yes really

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Olympic Games bans GIFs - yes really

So the 2016 Olympic Games are about to kick off in Rio de Janeiro in Brazil, and they're going to be taking over public consciousness for the next few weeks. Imagine if they had a Pokemon event, the world would stop turning!

The coverage will be global on TV stations and in newspapers and magazines and, of course, websites. Social media will be filled with immediate results and responses, Twitter even has unique emoji for events and national flags. Just don't expect to see any GIFs because they've been banned.

That's right, the Olympic committee has banned official press outlets from creating short animated GIFs of events. And in no uncertain terms:

"Additionally, the use of Olympic Material transformed into graphic animated formats such as animated GIFs (i.e. GIFV), GFY, WebM, or short video formats such as Vines and others, is expressly prohibited."

This comes from a comprehensive list of rules laid out by the committee which is presumably designed to make it harder for the public to get their fix online, forcing them to come to paid for channels like TV or streaming video.

Of course the regular viewing public can do what they want with footage they find online so we'll still be seeing these animated snippets, but without the professional crews there will certainly be less of them. You're also not likely to find anything on services like Snapchat. What a strange world we live in...



Olympic Games bans GIFs - yes really on ClickOnline.com
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daniel@clickonline.com
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