The OnePlus Two may not make its less-than-concrete September release date, with the OnePlus One’s popularity to blame.
Reports suggest that OnePlus believes that the OnePlus One will still be popular in September. OnePlus’ As a result, the launch of a new handset could prematurely cut off the popularity of the older handset.
If OnePlus does decide to push back the release of OnePlus Two, there may be some benefits. Rather than using Qualcomm’s Snapdragon 810 processor, which previously caused a delay, it could utilise a newer and more powerful chipset.
It’s tricky to find the right release window. An older phone will retain some popularity as the price falls and the handset becomes more readily available. If this is the trouble that OnePlus is facing with one handset on the market, we worry about what will happen next year when it tries to avoid cannibalising the sales of two handsets.