Some people think that filters are the worst thing to have happened to photography. But they can help photos get more views and engagement.
Yahoo and Georgia Tech researchers studied photos on Flickr to understand how filters affect photo engagement, “specifically social engagement such as favourites/likes, comments, and views.” They found that filtered photos are 21% more likely to be viewed and 45% more likely to be commented on.
Before you rush off and slap any old filter on a photo, they also found that the filter chosen can have an effect. The researchers said, “Filters that increase contrast and correct exposure can help a photo’s engagement, and filters that create a warmer colour temperature are more engaging than those with cooler colour effects.”
Whether you’re a serious hobbyist who wants to apply colour correction or manipulate certain colours, or a more casual photographer, the right filter can make all the difference.
And as we all know, a picture posted online is only as good as the number of likes and comments it gets!