The other day in a couple of locations around the world, the Samsung Smart TVs started their coup. The TVs will rise, and they will show you ads...
It seems some people who were streaming from their media boxes or watching regular programming were suddenly served a Pepsi ad. The content didn't come from their media box, or from the cable company and it only happened on Samsung Smart TVs. The only possible conclusion - those clever televisions were hijacking the signal to show whatever the heck they wanted.
Samsung Australia released a statement a little later, and it's not the most encouraging news:
"[This was an]error that occurred as part of a recent software update that was not intended for the Australian market.We can confirm that the issue has now been rectified and that there are currently no plans to introduce this type of advertising in Australia in the near future."
So they're accepting that it happened and that it came from their own software, but that this advertising isn't going to arrive down under soon. Which pretty much means that its in the works for some other region, and the tech is already ready to some degree.
What does this mean for the future? Could we be sitting at home watching a blu-ray and get an ad every 30 minutes which we're forced to sit through because our TV says we have to? That's a pretty terrifying thought and, on the back of Samsung recent woes with their sets listening to what we're talking about, more than a little worrying for privacy within our own homes.
Could we talk about pizza casually and get an ad for pizza? Tasty AND terrifying...
More as we get it.