Samsung overtook Apple for customer satisfaction this year, according to a survey by the American Consumer Satisfaction Index.
Approximately 70,000 people were surveyed to determine customer satisfaction. Samsung recorded a satisfaction score of 81. By comparison, the South Korean company’s score last year was 76. Apple slipped to second, losing a vital two points and ending up with a satisfaction score of 79.
The Index doesn’t determine why Samsung’s and Apple’s scores fluctuated, but it is possible to attempt to read into it. Apple’s customers may not have appreciated the decision to release larger smartphones. Meanwhile, the Galaxy S5 may have been the device that Samsung fans were waiting for.
Either way, we’re sure that Samsung will be pleased with the final result, and a win is a win. And we as consumers need this kind of competition. Both companies will push each other to innovate and release exceptional devices year after year.