According to the strategic insight director of Kantar, DominicSunnebo,
"Established brands like Motorola and Sony are showing resurgence and newcomers to the European market such as Huawei and Wiko are challenging the established names… "Huawei saw the number of smartphones it sold jump 123 per cent in the big five European markets over the past year. It now holds a three per cent share…. "The GB market has not yet experienced the same levels of fragmentation as its European counterparts, but with Wiko set to make a push in the UK this year it will be interesting to see if it follows suit,"
Of course the real reason I’m broadcasting this information is obviously, the more diverse the market, the greater the competition. The greater the competition, the more handsets for consumers to… uh… consume, the lower the prices across the board as manufacturers vie for consumer attention and retention. I could do with cheaper smartphones. Could you?