While Sony has often catered for a wide variety of tastes and budgets, times could be about to change. The Japanese smartphone manufacturer will shift its focus to the more high-end devices.
After an internal review, Sony recast its forecasted loss for the year to $2.15 bn. But it has a plan. In a statement, Sony said, “This revision includes changing the strategy of the MC segment in certain geographical areas, concentrating on its premium line-up, and reducing the number of models in its mid-range line-up.”
So, the company will continue to produce mid-range handsets, but there will be fewer of them. That isn’t necessarily a bad thing. Those who like the latest and greatest handsets, and want Sony to push themselves, will be pleased to hear that there will be more emphasis on high-end devices.
Tough times could be in store for Sony, but many will be interested in seeing how the company responds to this challenge. Sony most recently announced the Xperia Z3 and the Z3 Compact, which will go on sale in the coming weeks.