The SmartWatch may have finally become a thing in 2014 but some companies were ahead of the curve. Take Sony, which introduced its first smartphone-connected wearable - the LiveView - all the way back in 2011.
The idea of extending smatphone functionality to a wrist mounted display was a good one but, in truth, the LiveView was a slow and unwieldy device, with particularly appalling battery life. But there's no doubt that it had its part to play in the wearable world we're now living in, and Sony is still a major player in that space.
And so to the Sony SmartWatch 3, which is actually their fifth generation device. It's just poppped up in a listing on the Google Play store in the US, confirming a price point of $250, which is likely to translate to €250 - though its not on the Irish Play store yet.
The smartwatch was announced at IFA 2014 and is Sony's first Android Wear powered device - after the company vowed to never take on Google's wearable OS. It's rectangular and fairly bulky and includes an IP68waterproof rating - so its good even in the shower. There's a 1.6 inch screen at 320 x 320 and the specs inside are basically the same as every other modern wearable - 4 gigs of storage, quad core 1.2GHz processor and a decent sized battery at 420 mAh.
There's no confirmed release date yet for the Sony SmartWatch 3 but expect more news soon.