With the Xperia Z3 and Xperia Z3 Compact rolling out to selected territories, Sony is kicking off its advertising campaigns.
The tagline for the campaign as a whole is, “Don’t settle for good. Demand great.” Two commercials have been published to Sony’s YouTube channel so far, but more are expected to be released in the near future.
The Gliding Lights video has been produced to showcase the Z3 family’s camera performance in extreme low light conditions. It sees a crew of snowboarders don light suits and take to a forest at night. We don’t get to see the result of any pictures taken on the device, but it’s an impressive ad nonetheless.
Then, The Journey features a spectacular light show, which is apparently inspired by the premium features of the Z3, including its two-day battery life.
Future videos will feature “inspirational stories of real life people using their Xperia Z3 to achieve greatness,” according to Sony.