Sony starts Xperia Z3 and Xperia Z3 Compact ad campaign

News

Sony starts Xperia Z3 and Xperia Z3 Compact ad campaign

With the Xperia Z3 and Xperia Z3 Compact rolling out to selected territories, Sony is kicking off its advertising campaigns.

The tagline for the campaign as a whole is, “Don’t settle for good. Demand great.” Two commercials have been published to Sony’s YouTube channel so far, but more are expected to be released in the near future.

The Gliding Lights video has been produced to showcase the Z3 family’s camera performance in extreme low light conditions. It sees a crew of snowboarders don light suits and take to a forest at night. We don’t get to see the result of any pictures taken on the device, but it’s an impressive ad nonetheless.

Then, The Journey features a spectacular light show, which is apparently inspired by the premium features of the Z3, including its two-day battery life.

Future videos will feature “inspirational stories of real life people using their Xperia Z3 to achieve greatness,” according to Sony.



Sony starts Xperia Z3 and Xperia Z3 Compact ad campaign on ClickOnline.com
About this author

mark@clickonline.com
Staff Writer
Recent Articles by this author
29 September, 2016
Director Antoine Fuqua has been doing a great job in recent years with hits like...
29 September, 2016
Gears of War 4 is coming soon, and it's going to kick off with an extended prologue....
26 September, 2016
If you thought Snapchat was all about social messaging your information is so last...
16 September, 2016
If you’re budgeting your time for future game releases, you may want to leave...