Sony is reportedly going to cut down the number of smartphones it releases from 2015.
Sony Mobile Chief Hiroki Totoki reportedly told investors that Sony will focus on profit over “size or market share." The news comes courtesy of TechRadar who say that the company is to abandon its quantity first approach. The company is willing to let sales drop by as much as 30% provided it sees an increase in profits.
Totoki apparently revealed that recent Xperia models, including the flagship Xperia Z3, hadn’t performed as expected. The short turnaround and gradual improvements between generations may not help Sony’s cause. Whether that affects the planned reveal of the Xperia Z4, which will allegedly take place at CES 2015 in January, remains yet to be seen.
Sony is reportedly going to rely on its PlayStation video games, video and music distribution services and image sensor business in the coming years, as it attempts to turn around the fortunes of its smartphone and TV businesses.