Google is just about to start a pilot programme which will roll out sponsored search results in their Play app store.
That means companies can pay to appear in targeted searches, helping them to reach more of their audience in a more efficient way. And helping to put more money in Google's pockets thanks to advertising revenue. With the millions of apps available on the Google Play store, its also a move that makes a lot of sense, at least for companies who have the cash to pay for a sponsored listing.
The news comes from a blog post by Google, where they point out that the store has a reach of around 1 billion people around the world. This is their latest gambit to help apps find their way to an audience, especially when the glut of available software makes it hard to find exactly the right app. These sponsored search results will always be clearly labelled and initially only a small number of users will see them appear from a test bed of advertisers who are already working with the tech giant on Google search ads.
If the pilot is successful (which it likely will be) you can look forward to seeing promoted results in Google Play in the coming months.