The at-home 3D printer can utilise the same FDA-approved ink used by makeup companies, but cuts the expense of having to buy their products. According to Choi, “They charge a huge premium on something that tech provides for free. That one thing is colour. Big makeup companies take the pigment and the substrates and mix them together and then jack the price.”
Choi’s printer, called Mink, is capable of taking images and transforming them into a wearable colour cosmetic. Once users have the colour’s hex code, they can input it into any image program and press print. The 3D printer is likely to be released this year and it is estimated that it will have a price tag of around $300.
The cosmetic industry may keep a close eye on this as it develops. You can see more from Choi at her Disrupt NY talk where she drops lines such as “The makeup industry makes a whole lot of money on a whole lot of bullshit.” She’s coming out swinging!