Microsoft only recently introduced Cortana, their personal digital assistant - and they're very intent on getting her noticed. Sometimes at the expense of other brands.
So now we get another episode in the face off between Cortana and Apple's Siri. It's quite a polite contest this time, there are even a couple of compliments thrown around, but the ending is still pretty hilarious.
Check out the continuing battle between Siri and Cortana. Who has, we admit, a much better voice courtesy of Jen Taylor (who played Cortana in the actual Halo game).
The video also shows off Windows phone on a HTC handset, the really very attractive Windows Phone variant of the One M8, with a brushed metal body and a screen that dwarfs the iPhone 5S. It's not really a totally fair comparison, and the market share of Apple kind of makes it moot, but Microsoft needs to gain ground somehow.