It's an historic day, the iPod is dead.
The iPod has been removed from the main page on the Apple Store for the first time since it was created in 2001. And that's kind of a big deal for the millions upon millions who have been enjoying portable tunes for well over a decade.
And it's also kind of not a big deal at all, for a whole heap of reasons. Chief among them is the fact that Apple just doesn't sell that many iPods anymore, with just 2.6 million of them sold in the third quarter of 2014, the last time figures were reported. In the same period, they sold in excess of 35 million iPhones.
And the iPod isn't even entirely gone yet. You can still find it with a couple of extra clicks in the Store and Music sections and the company is still making new models for the forseeable future. And when it stops making new ones, that doesn't instantly invalidate the hundreds of millions of devices out there in the world, nor will it stop music fans from enjoying a very similar experience via their iPhone.
That doesn't mean it isn't the end of an era, or at least close enough to see the edge. The iPod was a global phenomenon, changing the way people consume and enjoy music and also a key early compenent in the creation of Apple as we know them today. It's a culturally important item which will soon, like everything else, be consigned to the annals of history.
You have to wonder if the Apple Watch will have anything like that level of impact.