Tumblr looks set to become the latest site to offer live video with a launch planned this week.
There's a schedule of events up on livevideo.tumblr.com and it's expected to go live later today. Planned broadcasts include a broadcast from the surface of Mars, the inflation of "a very big thing in a very small room," and a visit from a Harlem Globetrotter.
Tumblr is about to get into quite a competitive market. Between Facebook Live, Twitter's Periscope, and Twitch, video streaming seems to be quite locked up. It will be interesting to see the approach that Tumblr takes.
As of January 2016, Tumblr had 555 million monthly visitors and hosts around 300 million blogs, so it has a solid foundation for such an experiment. All will be revealed later today.