Broadcasters paid big money for exclusive rights to air the Olympics and measures were put in place to protect those rights, including a ban on gifs.
One Twitter user has paid the price for ignoring this rule, having seemingly been banned from the service after posting a few gifs. Jim Weber took to LinkedIn to reveal that his account was banned after posting three gifs from the Olympics.
In a LinkedIn post, he wrote that he was aware that the International Olympic Committee had banned the press from using gifs, but he didn’t see how it applied to him. He says, “I figured the worst thing that would happen is the GIF would be deleted from my account, as Twitter often does in these situations.”
It turns out that he was wrong. Twitter informed Weber that it had received a DMCA takedown notice with an added message from the IOC’s Director of Legal Affairs. Shortly thereafter, he was informed that his Twitter account was suspended after the service received multiple DMCA takedown notices.
While Weber is being punished for breaking the rules, the timing couldn’t be worse for Twitter, which is being criticised for not doing enough to protect account holders from abuse and trolls, but will act quickly to protect the interests of businesses.