Uber is an app that lets you log on and instantly be connected to premium cars in your area - from just plain nice to totally and utterly fancy. If you want to make an impression, its the ultimate way to get to a meeting.
But today, Uber is giving people even more. In 144 cities around the world, they've hired out ice cream trucks which will come to you wherever you are and deliver ice cream.
Yesterday was roasting in Dublin and if it holds true again today (really its anyone guess if it will) then ice cream would be a real treat. But the whole campaign is amazing, the company offered treats in 33 cities last year and decided to go all out for 2014.
They're even offering ice cream in countries where they haven't set up yet, everywhere from Hawaii to New Zealand and Child to Sweden. Prices and times of availability vary from place to place - for example 5 icy delights will cost you €20 in Dublin and you can call between 12 and 6pm. You can check out what it'll cost in your area on the blog.
To get some ice cream, billed straight from you Uber account, all you have to do is log into the app during the alloted time and choose the ice cream option! Uber says demand will be high but keep trying!
Follow the adventure with #ubericecream