Under Armour gears up for fitness and wearables push


Under Armour gears up for fitness and wearables push

Under Armour is preparing to do more for fitness and gym enthusiasts than just producing fitting attire. The company acquired Endomondo and MyFitnessPal, and now claims that it has the biggest digital health and fitness community in the world.

In total, Under Armour estimates that it has 120 million registered users in its community. MyFitnessPal helps users to achieve their weight loss goals thanks to its calorie counter and food journal. It was acquired for $475 million. Endomondo, which was acquired for $85 million, gives users a personal trainer in their pocket and lets them track workouts.

Under Armour previously acquired the MapMyFitness app network in 2013. It’s clear that Under Armour has big plans.

The company recently partnered with HTC to produce a fitness tracker. It’s unclear how this wearable will differentiate itself from others on the market, but all will be revealed at Mobile World Congress in March.

And to think, Under Armour’s big break came because its founder, Kevin Plank, was tired of having to change out of sweat-soaked T-shirts worn under his jersey. It should be interesting to see what the company will be able to produce for fitness enthusiasts in the digital and wearable sectors.

Under Armour gears up for fitness and wearables push on ClickOnline.com
About this author

Staff Writer
Recent Articles by this author
26 September, 2016
If you thought Snapchat was all about social messaging your information is so last...
16 September, 2016
If you’re budgeting your time for future game releases, you may want to leave...
16 September, 2016
As soon as a new device is released, particularly if it’s an Apple product...
16 September, 2016
President of Sony’s Worldwide Studios, Shuhei Yoshida, didn’t really...