There have been numerous leaks of the HTC One M10 already but this video marks the first time the company has really come out and all but admitted the name. Check it out.
Ok so it seems like HTC wants us to know that they're working really hard on the M10, which is a good idea as the M9 didn't really get much traction with users around the world. We're hearing plenty of rumours about a groundbreaking camera for the new model - potentially using two lenses to give impressive results. Otherwise the specs sounds like they're going to be typically high end, and the body should be slim and metal and pretty gorgeous.
Will that be enough? It remains to be seen as HTC still hasn't revealed the phone itself. We're expecting more solid information by the end of March 2016.