With rumours flying across the internet about the Apple Media Event taking place in less than 2 hours from now, there is something zooming through cyberspace at an even greater velocity and surely for a much worthier cause than the launch of a thousand iPad 3's.
With almost 4 million global views in one day since its posting by Invisible Children on 5th March, YouTube video KONY 2012 is Jason Russel's benevolent social media campaign executed with the sheer persistance and mastermind intelligence to save the people of Uganda from the ruthless leader of the Lord's Resistance Army (LRA) who have abducted more than 30,000 children from their families, forcing young boys to murder their parents and become child soldiers and the girls to work as sex slaves.
But, wait now, wind forward another 24 hours and things, as they say, aren't always as they seem.
While initially thought to be one of the good'uns, the KONY 2012 campaign is not looking so rosey anymore. With questionable status among their financial accountability, rumours over whether Kony is even still active and plenty of political war debating for which we, as a non-political movies, gaming and tech website, aren't the people to comment on. So, as such, even though Invisible children did manage to meet their goal of making Kony famous we leave it up to you to decide whether it's a worthy cause or not. We just suggest you read a few other articles around the subject and form your own opinion before donating any money.
In conclusion, we don't know what the hell to think anymore! But the one thing we do know is that it's a damn impressive example of a viral video, enough to rival and beat trending around Apple's super secretive Media Event which took place last night at 6pm (10am in San Francisco). Oh right, you forgot about that didn't you? What's that you say, "Enough with the politics ClickOnline! Show me the iPad 3 dammit!"
Well then, here you go...
For more techey delights, check out Peter's article
HERE on the facts about the iPad 3.