Game of Thrones Season 4 kicked off last night in the US, and simultaneously for Sky Atlantic customers who didn't mind staying up til 2am. Which is probably a lot of them.
For those who didn't have access to a TV at the time, they could also tune in and stream the episode via HBO Go - an app that let's you watch shows from your HBO account on your phone or tablet. Or at least that's the theory, as demand for the season premiere quickly took the service offline.
That meant plenty of angry responses on Twitterand outages that still continue on some platforms. And this isn't the first time the problem has occurred - the season finale of the excellent True Detective also crashed HBO Go. It certainly does let the world know that demand is high for the show but an inability to cope with peaks in traffic shows HBO in a really bad light, especially in an age when users only need the smallest excuse to reach for an illegal version of TV shows - which would easily have been available before HBO managed to get its act together.
Game of Thrones Seaon 4 continues on HBO and Sky Atlantic every Sunday/Monday for the next nine weeks. Wonder how many people will die this season...