It's not just TV, its HBO. And that's certainly held true as the world of entertainment has been turned upside down in recent years, with the quality of TV on a major rise.
HBO is at the forefront of that sea change, with the likes of Game of Thrones and True Detective continuing their streak of successes. And they've got another major project in the works.
Westworld began in 1973 as a screenplay and directing debut for Jurassic Park author Michael Crichton. The original film was a minor success and was followed by a sequel and a long forgotten TV show. Now it's being given another chance at HBO.
The concept is all about a theme park populated by sophisticated robots which recreate scenes of fantast - like the old West or a fight with a medieval warrior. Or, you know, android sex. Naturally, things get problematic when the machines start to think for themselves.
More than 40 years later, there's plenty of new material available for this kind of concept, and there's a hell of a crew behind the scenes to work on it - including JJ Abrams, Jonathan Nolan and Bryan Burk.
But the news today is all about casting, confirming that Oscar winner Anthony Hopkins will feature in a major recurring role. He'll play D. Robert Ford, the brilliant and complex chairman of the board of Westworld. Perfect casting then. Evan Rachel Wood has been announced to play Dolores Abernathy - who looks to be playing one of the androids in a Western setting.
Westworld is currently only being pursued as a pilot. If HBO likes what they see, we can hopefully expect a full season commitment and can look forward to a debut some time in 2015.